Head to the Lightbulb Stage in the Partner Lounge to see this session! Looking to grow your brand in more strategic ways? Hub, hero, hygiene is a concept that breaks your content into three strands: hero, the very best of what you do (or have done); hub: where your content is served; and hygiene, the strategies around growing while you’re AFK. Join Twitch Staff member, Josh Bloom, for tips and tricks to building a plan around your brand for more long-term thinking.