What started out as a funny series of shorts singing to randomly assigned teammates in Call of Duty has turned into a full-blown career on Twitch. But with a name like Gibson, it’s no surprise that he’d end up being a musician. In fact, it was a comment about the origins of his name and its connection to the famous guitar maker that prompted him to upload music in addition to gameplay.
“Watching someone play video games, you don’t expect to hear someone singing, so it’s a surprise for people to experience.”
After his audience started demanding more music content, and with the desire to more instantly connect with and get feedback from his viewers, Gibson transitioned to live two years ago. Unsure of how much of his audience would transfer from consuming uploaded content to live, he was blown away by the immediate and more intimate feedback driven by chat.
“I wanted to be able to connect to and reach more people, through a balance of my gaming and my music.”
The balance of creating gameplay content in addition to music at a time when Creative was just launching on Twitch presented itself with an opportunity to relate to different types of viewers. Averaging roughly 150 viewers brought over from uploading content, Gibson continued to mix gameplay and musical content to build a community. Even with a strong transfer of viewership, he applied for partnership eight times before finally being accepted.
“There’s a lot of hype around your first stream and then it can die, but I had a consistent audience who encouraged me to keep going. Any time I got denied, I kept pushing and got on the grind to make more videos and grow my channel even more.”
Being able to succeed with such a unique style of content, he says, is due to finding the perfect middle ground of streaming what he enjoys and what his audience was growing to expect and love. That said, creating music can be a deeply personal process, and opening up to people all around the globe has had its own challenges.
“I’m nervous and shy being in front of people. As I’ve grown more comfortable with the people that visit my stream every day, I’m able to open up and we can relate more to each other. I’m open, especially doing the music that I do, and it’s nice to have people relate to me through my music.”
Fortunately, the support he’s received has allowed him to become more comfortable moving into primarily writing and performing music, with the occasional gameplay stream to relax and unwind. Last year, his community banded together to sponsor a trip to TwitchCon 2017 as a birthday gift.
“Seeing the community, meeting fellow creators, was very new to me. All of these people that we’ve hosted and raided, and people who’ve watched my streams, it was hectic but it was an incredible experience.”
You can meet Gibson, learn more about making music on Twitch, and share plenty of epic moments along with thousands of other Twitch fans this year in San Jose. Get your tickets here.